Pitbull Buys Naming Rights To FIU Football Stadium
Announced Tuesday, international music artist Pitbull bought the naming rights to Florida International's football stadium.
Tuesday's vote by the FIU board of trustees approved a five-year contract giving what is now known as FIU Stadium the Pitbull Stadium moniker.
Based on the paperwork connected to the vote, Pitbull will pay the institution $1.2 million year for five years. Attended Miami Coral Park High School, the rapper, musician, and businessman Armando Christian Perez, sometimes known as "Mr. 305," pays homage to Miami's area code.
"For me, what it boils down to is, Miami is always known for being underdogs, no matter what we do or level we take it to," Pitbull remarked. "Being underdogs is what I always felt about FIU -- fighting, clawing their way to just be seen, to be recognized whether it be from education, business, through sports."
"So when this concept surfaced, it came about just like a Miami-Dade County, 305 notion would come about -- none would believe in it. All we had to do was bring it to the house as we say in Miami.
First to feature a college athletics building honoring a singer is the Miami-based university.
"We are doing here something revolutionary. We're creating history. Pitbull stated, "This is history about to be written. "Every other university will want to do the same thing, you'll see. The distinction is, we do things from the heart rather than for propaganda. We do it for significance. I come from the crib, so we do this. My address is 305. I am from the bottom. My backyard is this.
The contract offers Pitbull an option to extend it for five more years.
According to FIU board records, Pitbull will develop an anthem for FIU, post about the university on social media 12 times a year and show up at one athletic fundraiser event annually throughout the life of the pact.
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Pitbull will use the stadium ten days a year for the terms of the arrangement; the vodka company he owns will be the favored brand sold there. Two reserved suites for all home football games are among the benefits as well.
Opening in 1995, the stadium boasts a 20,000 seating capacity based on FIU website.
Athletic director Scott Carr of FIU stated Pitbull will also be involved with initiatives in the name, image, and likeness space.
"This is a historic day for FIU athletics to uniquely partner with a world-renowned artist and amazing person who truly values relationships and his community," Carr stated. "Armando's financial support is program-changing, but he providing a microphone to amplify FIU will be even more helpful to developing our brand."
FIU began playing football in 2002 and entered the FBS in 2004. They have been in five bowl games in school history, have not had a winning season since 2018, and under coach Mike MacIntyre are coming off back-to--back 4-8 seasons.
Sept. 7 will see Central Michigan hosted by the Panthers for the first game in Pitbull Stadium.
